Marsha Smoke is the Southeast Regional Chief for the Anishinabek Nation. With more than 30 years of experience in tourism, construction, consulting, and governance, she has been a trailblazer in First Nation business and economic development. She was a pioneer in travel and tourism, working on a local, national, and international scale long before it became a mainstream focus for First Nations. Internationally, she helped establish the American Indian/Alaska Native Tourism Association (AIANTA) in the 1990’s,contributed to the World Indigenous Tourism Alliance in 2012, and engaged with Indigenous peoples across the Caribbean, Europe, the Middle East, and Africa to advance global Indigenous tourism. Her career also includes work as a supplier in the construction industry and since the1980’s, she has been a consultant, facilitator, and trainer, educating First Nations and the general public while challenging myths and stereotypes about First Nations. A respected entrepreneur and leader, Marsha is also a strong advocate for procurement integrity, ensuring that opportunities benefit legitimate First Nations businesses and financial returns reach local communities.