Digital Marketing & Growing Your Reach

Session Overview

Now that you know your customer and your message, it is time to get in front of them. In Part 2, we move from foundational marketing into the digital world, including social media, email, and online presence.

We will look at which platforms make sense for your business and which ones are not worth your time. You will also learn how to build a simple content strategy and how to track whether your marketing is working. This session also covers how to market on a budget, recognizing that most entrepreneurs are working with limited time and money.

Topics Covered

• Builds on Session 4
• Social media platforms, including which ones fit your business and why
• Creating content that connects, with a focus on authenticity over perfection
• Building a simple content calendar that you will actually use
• Email marketing basics, including building a list and writing a newsletter or blog
• Google Business Profile and search basics
• Tracking what is working using simple metrics every entrepreneur should know
• Marketing on a budget using free and low-cost tools

Learning Outcomes

By the end of this session, participants will be able to:

• Choose one to two social media platforms that fit their business
• Create a simple one-month content plan
• Set up or update their Google Business Profile
• Identify two to three ways to measure their marketing results

Note

Session 5 is Part 2 of the marketing series. It is recommended that participants attend Session 4 first.

FOR OFNEDA MEMBERS ONLY

Archaeological and environmental participation in major and minor projects creates jobs and revenue, builds community capacity, and engages communities in both Western and traditional land-based practices while building sector relationships and direct investment confidence.

Zack is a heritage and economic development sector professional of 13 years, a professionally licensed archaeologist and historian, the Director of Economic Development and Resource Management for Ginoogaming First Nation, and the Principal of Round Lake Consulting. He has a Bachelor of Arts, Honours and Master of Arts from the University of Windsor. Zack began in archaeological surveys and fieldwork in 2012, started a sole-proprietorship in academic editing in 2015, entered built heritage research work in 2016, and transitioned to heritage project management between 2018 and 2021 across southern Ontario before starting work in-community in environment and consultation, leading eventually to managing and directing First Nations economic and lands departments. He has developed and launched several First Nations project participation programs focused on archaeology and environmental work. He founded Round Lake Consulting in 2025, and lives and works in Longlac, Ontario with offices in Longlac and Windsor.

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